TRENDING ON AMAZON
Glossier Boy Brow Grooming Pomade Review: Is It Worth It?
The tinted brow gel that started the 'fluffy brow' era — one swipe adds volume, color and hold without stiffness.
Illustrative image — see Amazon for the actual product.
Our verdict
Boy Brow is one of the rare products that's stayed on top of its category for nearly a decade because it genuinely delivers a specific look — fluffy, natural, tinted, held-in-place brows — better than most alternatives. It's not the cheapest brow gel, but for the specific finish and daily reliability, it's a legitimately great beauty product.
The short version
Boy Brow is Glossier's most iconic product and one of the most influential brow products of the last decade — the tinted-pomade-in-a-mascara-wand format that made 'fluffy natural brows' the default look and killed off the stiff drawn-on brow trend. One swipe adds tint, volume and just enough hold to keep hairs in place all day without the crunchy or waxy feel of older brow gels. It comes in five shades from blonde to black to match natural brow colors.
Pros & cons
Pros
- Adds tint, volume and hold in one step
- Soft flexible hold — never crunchy
- Tapered brush picks up hairs cleanly
- Five shades match most natural brow colors
- Water-resistant, all-day wear
- Beginner-friendly — hard to overdo
Cons
- Small tube — doesn't last a beauty-junkie household
- Not enough color for very sparse brows
- No cool undertone shade (all shades run warm)
Why people love it
Tinted creamy pomade
Sits between a gel and a pomade — creamy enough to deposit soft color and thick enough to hold hairs in place all day.
Small tapered wand
The mini spoolie brush is small enough to shape individual hairs and dense enough to lay down color evenly.
Brush up and out
Sweep upward through brows then across in the direction of hair growth for the signature 'fluffy full brow' finish.
Who it's for
- Anyone who wants a natural brow look
- Beauty beginners
- Sparse-brow fills without drawing
- Fans of the Glossier 'off-duty' aesthetic
Is Glossier Boy Brow worth it, or should I get a cheaper alternative?
Boy Brow's price sits in an awkward spot — more expensive than drugstore brow gels like The Ordinary or Maybelline, but cheaper than premium alternatives like Anastasia Brow Freeze. The value case rests on the specific formula: it's neither a purely liquid brow gel nor a solid pomade, but a creamy hybrid that deposits soft tint and holds hairs in a flexible way that most drugstore alternatives can't match. If you want the specific 'fluffy natural feathered brow' look Boy Brow popularized, it's genuinely hard to replicate with a $6 tube.
If you have naturally full dark brows and just need light shaping, a cheaper brow gel is enough — you're paying for pigment and formula flexibility you don't need. If you have medium to sparse brows and want to add believable color, volume and hold in one step without drawing, Boy Brow earns its price. The counter-argument is Benefit Gimme Brow, which is directly comparable in formula and delivers more color per swipe. If your goal is to make brows visibly fuller in one product, Gimme Brow might beat Boy Brow at similar price. For the specific fluffy-natural look, Boy Brow is still the reference.
Boy Brow vs Anastasia Brow Freeze vs Benefit Gimme Brow: brow gel showdown
These three occupy different points on the brow-product spectrum. Anastasia Brow Freeze is a clear brow-styling wax in a pot — designed to lock brows into the exaggerated 'brushed up' shape for hours with no color. It's the pick for professional-looking, super-defined brows where you're using a separate brow pencil for color and just need hold. Not a color product at all.
Benefit Gimme Brow is the closest direct competitor to Boy Brow — tinted brow gel in a mascara wand, five shades. Gimme Brow deposits slightly more color and more hold per swipe than Boy Brow, better for people who want a fuller, more filled look. Boy Brow is softer and more creamy — better for the natural fluffy look Glossier popularized. Between the two: Gimme Brow for full-brow makeup lovers, Boy Brow for minimalists who want 'natural but better' brows in one product. Both are worth the price if the specific finish matches your style.
How to actually apply Boy Brow for the fluffy natural look
Start with clean, dry brows — Boy Brow doesn't cling well to oily skin or existing brow products underneath, so if you're doing a full face, apply it before foundation or after using a matte primer on the brow area. Wipe the excess pomade off the wand on the tube's opening — the biggest mistake is loading up too much product, which makes brows look wet and clumpy instead of fluffy.
Brush the wand upward against your brow hair growth first, then sweep across in the direction of natural growth. The against-then-with motion is what creates the volumizing 'fluffy' effect — brushing only across lays hairs flat and misses the point of the product. For extra shape, use the pointed tip of the wand to define the arch and tail. For sparse spots, dab (not swipe) tiny amounts into the gaps and blend. Finish with a light touch of clear gel on top if you want extra hold for humid weather or long days.
See Glossier Boy Brow on Amazon
Check the latest price, photos and buyer reviews on Amazon.
Check Price on Amazon →Sold and shipped by AmazonFrequently asked questions
How do I pick the right Boy Brow shade?
Boy Brow comes in Blonde, Brown, Auburn, Black and Clear. Choose one shade darker than your natural brow color for definition, or match exactly for the most natural fluffy look. Brown is the most versatile and works for most brunette shades; Black is for genuinely dark or ashy dark brows only. If your natural brows are light and you want to darken them significantly, Auburn or Brown adds visible color. Clear is a hold-only option with no tint — best for people whose brows are already dark and just need shaping.
Boy Brow vs Benefit Gimme Brow vs the Ordinary Brow Gel: which is best?
Boy Brow's edge is the pomade-like formula — creamier than most brow gels, giving both color and hold in one product. Benefit Gimme Brow is the closest direct competitor, and it deposits slightly more color and more hold per swipe, better for people who want a more filled-in look. The Ordinary Brow Gel is the budget option (~$6) with less color deposit and a slightly wetter feel — fine for shaping but not as effective for filling. For most people wanting the fluffy natural look, Boy Brow is the pick; for a fuller more defined brow with the same format, Gimme Brow.
Does Boy Brow really last all day?
Yes for the hold, mostly for the color. The hold is genuinely all-day — brows stay in place through workouts, humid weather and long shifts. The tinted color fades slightly over 8+ hours on very oily brow skin, but for most people it holds through a work day and into the evening. It's not fully waterproof for swimming, but it holds up in rain and light sweat.
Can I use it on very sparse brows?
It can shape and add subtle tint, but for genuinely sparse brows where you need to draw in the brow shape itself, you need a brow pencil or pen underneath. Boy Brow's job is to add color to existing hairs and hold them; it can't create the illusion of brows that aren't there. For sparse brows: pencil first to sketch shape, then Boy Brow to blend and add hold.
How long does one tube last?
With daily use, roughly 3-4 months. The tube is small (0.11 oz), which is one of the honest downsides — you go through it faster than you'd expect for the price. Get in the habit of wiping excess off the wand on the tube's opening to avoid drying out the product and to make it last longer.
Is it available on Amazon?
Glossier sells primarily direct from glossier.com and in Sephora as of 2025-2026. Some Amazon third-party listings exist, but for authenticity guarantee buy from Glossier or Sephora — counterfeit Glossier products have circulated on Amazon before. Check seller reputation and price before buying via Amazon.
As an Amazon Associate, TopCrate earns from qualifying purchases at no extra cost to you. Glossier is a cosmetic brand; results vary. The image above is illustrative; price, availability and current ratings are shown on Amazon and are subject to change.
More reviews you might like
HAIR REMOVAL
Pluxy Review: The All-in-One Hair Removal Kit
APPAREL
Bombas Ankle Socks Review: The Best Everyday Sock — With a Donation Model
SKINCARE
Sun Bum SPF 30 Review: The Reef-Friendly Sunscreen You'll Actually Reapply
SKINCARE