HANDS-ON REVIEW

Nom Nom Fresh Dog Food Delivery Review: Is It Worth It?

Fresh-cooked, vet-formulated meals portioned to your dog's exact calorie needs and delivered frozen on a schedule you set.

By TopCrate Reviews·Updated July 21, 2026·How we test

★★★★½4.5/5Based on Thousands of dog-parent reviewsVet-formulated · Portioned per pup

Quick answer: For picky eaters, sensitive stomachs and small-to-medium dogs, Nom Nom is worth it — the food is genuinely excellent, the vet formulation is real, and the per-dog portioning removes the guesswork that quietly makes dogs chubby. Go in with clear eyes, though: the half-off trial auto-rolls into recurring full-price boxes, the true cost runs $3–9+ a day (large breeds can hit $400–600 a month), and your freezer will feel it. Small dog, real feeding problems: easy yes. Giant dog, tight budget: use it as a topper or pass.

Fresh-cooked recipes with visible veggies, portioned per pup. Photo: Nom Nom

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OUT OF 10

Our verdict

For picky eaters, sensitive stomachs and small-to-medium dogs, Nom Nom is worth it — the food is genuinely excellent, the vet formulation is real, and the per-dog portioning removes the guesswork that quietly makes dogs chubby. Go in with clear eyes, though: the half-off trial auto-rolls into recurring full-price boxes, the true cost runs $3–9+ a day (large breeds can hit $400–600 a month), and your freezer will feel it. Small dog, real feeding problems: easy yes. Giant dog, tight budget: use it as a topper or pass.

The short version

Nom Nom is fresh, gently cooked dog food — real chicken, beef, turkey, pork or lamb with visible veggies — formulated by board-certified veterinary nutritionists, portioned to your dog's exact calorie needs in Nom Nom's Nashville kitchens, and shipped frozen to your door. It's AAFCO complete and balanced, and for picky eaters and sensitive stomachs the switch can be genuinely dramatic. Now the honest part: this is a subscription — your roughly-half-price trial box rolls into recurring full-price deliveries unless you pause or cancel — it costs about $3–9+ per day depending on your dog's size (several times the price of good kibble), and it eats real freezer space. Excellent food; run the math first.

Pros & cons

Pros

Recipes formulated by board-certified veterinary nutritionists — AAFCO complete and balanced
Pre-portioned packs matched to your dog's exact daily calories — no scooping math
Real, recognizable ingredients gently cooked in Nom Nom's own Nashville kitchens
Genuinely effective with picky eaters and sensitive stomachs — the switch is often visible in weeks
Six protein recipes (chicken, beef, turkey, pork, lamb, turkey & chicken) to rotate through
First box around 50% off, so the trial itself is a low-stakes experiment

Cons

Several times the price of quality kibble — roughly $3–9+ per day, and large breeds can clear $400+ a month
It's a subscription: the trial auto-enrolls you in recurring full-price deliveries, and orders process days before shipping — pause or cancel early, not the night before
Ships frozen, so it demands real freezer space and thaw-ahead planning (and the cat food line is currently discontinued)

How it works

Build your dog's profile

Enter your pup's weight, age, breed, activity level and sensitivities; Nom Nom recommends recipes and calculates exact daily calories.

Meals cook, freeze and ship

Your dog's meals are cooked and portioned into individual packs in Nom Nom's Nashville kitchens, then delivered frozen in an insulated box.

Thaw, pour, repeat

Store packs in the freezer, thaw a few days' worth in the fridge, and pour at mealtime. Boxes keep arriving on your schedule until you pause or cancel.

Who it's for

Picky eaters who sniff kibble and walk away
Dogs with sensitive stomachs, soft stool or dull coats
Dog parents who want fresh feeding without home-cooking nutrition guesswork
Small-to-medium dogs especially — that's where the daily cost stays sane

What is Nom Nom fresh dog food — and does it actually make a difference?

Nom Nom (formerly NomNomNow, owned by Mars Petcare since 2022) cooks restaurant-recognizable food for dogs: six recipes built on chicken, beef, turkey, pork, lamb or a turkey-chicken blend, with vegetables you can identify on sight. Every recipe is formulated by board-certified veterinary nutritionists to be AAFCO complete and balanced, then portioned pack-by-pack to your specific dog's calorie target and shipped frozen from Nom Nom's own Nashville kitchens. That per-dog portioning is the quiet killer feature — no measuring cups, no creeping weight gain from generous scoops.

Does fresh food matter? Honestly: for many dogs it's a nice-to-have, not a transformation. Where subscribers consistently report visible change is picky eaters who finally clean the bowl, sensitive stomachs that firm up, and coats that shine within a few weeks. It is not a medical cure, and a healthy dog thriving on good kibble won't become a superdog on it. Fresh food is one lever; daily activity is the other — something as simple as a PetsBoro Petball does more for a couch-bound dog than any recipe swap.

The subscription mechanics and the price-vs-kibble math, in plain English

Here's what the cheerful onboarding flow underplays: the discounted trial box (usually around 50% off) automatically enrolls you in recurring full-price deliveries. That's the business model, and it's fine — as long as you know it. Boxes process several days before they ship, so if you want out, pause or cancel in your account (or by phone) well before the next order locks; the most common one-star review in the wild is 'I canceled and got charged for one more box anyway.' Mark your calendar the day the trial arrives and you'll never be that review.

Now the math. Nom Nom prices per pet, roughly $3 a day for a small dog, around $5–6 for a 30-pound dog, and $9 to north of $20 a day for large and giant breeds — call it $90 to $600 a month. Premium kibble runs more like $1–2 a day. So for a Chihuahua, fresh food is a latte-a-week upgrade; for a Great Pyrenees, it's a car payment. A popular middle path: use Nom Nom packs as a topper over kibble, which stretches one box much further while keeping the picky-eater magic.

Is Nom Nom worth it vs. The Farmer's Dog, Ollie and kibble?

Against its fresh-food rivals, Nom Nom sits mid-pack on price and near the top on rigor. The Farmer's Dog starts around $2 a day and usually undercuts Nom Nom as dogs get bigger; Ollie starts around $3–4 a day and mixes fresh with cheaper baked options. Nom Nom's counterpunch is the in-house veterinary nutrition team, company-owned kitchens, and the tightest per-dog portioning in the category. All three feed dogs well — if you're purely price-shopping fresh food for a big dog, get quotes from all three, because the spread can be hundreds a year.

So, worth it? For a picky or sensitive small-to-medium dog: yes, and the half-off trial makes finding out cheap. For a giant breed on a budget: probably not as a full diet — the topper approach or a quality kibble is the sane play, and if you stay with kibble, a Petlibro Granary feeder automates clean, exact portions for a one-time cost that's less than two weeks of fresh food. The dogs it fits, it fits brilliantly; just decide with a calculator, not the ad's puppy eyes.

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Frequently asked questions

How much does Nom Nom cost per month?

It's priced per pet, based on weight, age and activity. Expect roughly $90–100 a month for a small dog (~$3/day), $150–180 for a 30-pound dog (~$5–6/day), and $270 to $600+ for large and giant breeds ($9–20+/day). The first box is usually about 50% off.

Is Nom Nom worth it?

For picky eaters, sensitive stomachs and small-to-medium dogs, generally yes — the vet formulation and per-dog portioning are real, and the discounted trial makes testing cheap. For large breeds on a budget, the full-diet cost gets steep fast; many owners use it as a topper over kibble instead.

Is Nom Nom a subscription? Can I cancel anytime?

Yes — after the discounted trial you're automatically enrolled in recurring full-price deliveries. You can pause, reschedule or cancel anytime in your account or by phone, but orders process several days before shipping, so make changes early or you may be charged for one more box.

Is Nom Nom vet-formulated and AAFCO complete?

Yes. Recipes are formulated and evaluated by board-certified veterinary nutritionists and meet AAFCO standards for complete and balanced nutrition, so it can be fed as a dog's full diet, not just a topper.

Does Nom Nom make cat food?

Not currently. Nom Nom discontinued its fresh cat recipe (Chicken Cuisine for cats) citing ingredient sourcing standards, and says it hopes to bring cat food back. Today the lineup is dog meals, treats and probiotic supplements.

Who owns Nom Nom and where is the food made?

Nom Nom is owned by Mars Petcare, which acquired the company in 2022. The food is cooked and portioned in Nom Nom's own kitchens in Nashville, Tennessee, and shipped frozen in insulated boxes.

When you buy through links on this page, TopCrate may earn an affiliate commission at no extra cost to you. Nom Nom is a subscription — after the discounted trial you're auto-enrolled in recurring full-price deliveries unless you pause or cancel. Prices accurate as of publish time.

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