Where to Buy Purely White Deluxe: Offer Page vs Brand Store vs Target and Amazon, Prices and Returns (2026)

Where to buy Purely White Deluxe: the official stores

Purely White Deluxe, styled PurelyWHITE DELUXE on its packaging and websites, is a peroxide-free whitening powder you brush on with your toothbrush. It's sold through two official websites.

The first is getpurelywhitedeluxe.com, a single-page offer site run with GiddyUp, which the page describes as "a curator of innovative products." It sells only the whitening powder, in three bundle sizes, and asks readers to "consider buying your Purely White Deluxe on this site, rather than 3rd-Party retailers." Our buy links go here.

The second is purelywhitedeluxe.com, the brand's full Shopify store. It sells the same Whitening Powder alongside a long list of other products, from whitening strips and an LED whitening kit to toothpaste tablets, mouthwash and an electric toothbrush.

Both say the brand is based in the USA. The offer site's returns page and the brand store's refund policy both route customer service to the same address, contact@purelywhitedeluxe.com, so you're dealing with the same company either way.

Purely White Deluxe price on the offer page

On November 7, 2026, the Purely White Deluxe offer page listed three bundles. Each was shown against a crossed-out "retail" price that we can't verify:

Buy 1 (labelled 50% off): $29.99. Buy 2, Get 1 Free (Most Popular): $59.99 for three jars, about $20 a jar, with free shipping. Buy 3, Get 2 Free (Best Deal): $89.99 for five jars, about $18 a jar, with free shipping.

The page also advertises "free, fast shipping in the USA" with the caveat "free shipping on qualifying offers only." Only the two larger bundles were marked free shipping on our check, so check your order summary for a shipping charge if you buy a single jar.

Purely White Deluxe on the brand store: cheaper jars, stricter returns

The brand store at purelywhitedeluxe.com listed the Whitening Powder at $19.99, against a $29.99 compare-at price. That's $10 less than a single jar on the offer page, and about the same per jar as the offer page's three-pack.

The catch is in the brand store's refund policy. Returns must be made within 12 days of the order date. Items must be unused, unopened and in their original plastic wrapping. You email contact@purelywhitedeluxe.com with a photo, wait for a return authorization number, and pay return shipping yourself, using an insured, tracked service. And the policy says "all items on sale are final sale and cannot be returned", which arguably covers a jar listed at $19.99 against a $29.99 price.

The brand store does have a money-back guarantee, but it's narrow: it applies to the first purchase of the Teeth Whitening Kit (the LED kit), not the powder, and requires dated before-and-after photos with a shade guide, submitted within 12 days of receiving the product.

Compare that with the offer page, which promises a 30-day money-back guarantee on the powder ("If for any reason you're not 100% satisfied with PurelyWHITE, you can easily return it, hassle-free!") and runs returns through an order-lookup page at getpurelywhitedeluxe.com/returns. If you want the option to try the powder and send it back, that's the store to use.

Is Purely White Deluxe on Amazon or at Target?

Search results in November 2026 showed a Target.com listing for PurelyWHITE Deluxe Whitening Powder, and third-party sales trackers show PurelyWHITE DELUXE powder listings on Amazon. We couldn't load the Target page to confirm the current price, seller or stock, and we didn't verify an Amazon listing directly, so we can't tell you whether those are sold by the brand or by resellers.

If you buy from a marketplace, check the seller name on the listing, and know that you'll get that marketplace's return rules rather than either of the brand's policies. Watch for listings from sellers that don't name PurelyWHITE DELUXE at all. You'll also find the powder on small storefronts and resale sites we don't recommend, because you can't tell how old the stock is or who stands behind it.

Make sure you're buying the right PurelyWHITE product

The brand sells several products with similar names, and some search results mix them up. The one our review covers is the Whitening Powder: a brush-on powder that the offer page says combines PAP+ for whitening, hydroxyapatite and CPC (cetylpyridinium chloride) for fresher breath, with "Zero Peroxide, Zero Fluoride."

On the brand store, you'll also see a separate Teeth Brightening Powder (V34) and an Anti-Cavity Whitening Powder (both $19.99), Whitening Strips ($19.99), Purple Whitening Strips ($19.00), an LED Teeth Whitening Kit ($29.99) with gel refills, a PAP+ Whitening Bundle ($89) and an Ultimate Bundle ($135). Some articles online describe Purely White Deluxe as an LED-and-tray kit; that's the kit, not the powder.

Purely White Deluxe also gets confused with unrelated brands that have similar names, such as "Pearly White" and generic "Purely White" strip and LED tray listings on marketplaces. Those are different companies. Our is Purely White Deluxe legit guide covers those look-alikes and the company behind the brand.

How Purely White Deluxe is used, so you know how much to buy

The offer page gives three steps: apply the powder to your toothbrush, brush like normal, and rinse. It says to brush for one to two minutes, and suggests brushing once in the morning for fresher breath through the day. The brand claims teeth can look 2 to 4 shades whiter in 14 days; that's the brand's claim, and results vary with the stains you start with.

The offer page doesn't say how long one jar lasts, but it frames the cost as "less than $0.33 a day." At $29.99 a jar, that implies about three months of daily use per jar; at the bundle price, it's less. If you're buying for a couple, or you plan to keep using it to maintain results, the three-jar bundle is the better value. If you only want to try it, one jar is enough. Our Purely White Deluxe vs Snow comparison covers how a powder differs from a peroxide LED kit if you're still deciding on the format.

Which store should you buy Purely White Deluxe from?

Buy from the offer page if you want a 30-day money-back guarantee on the powder or want the multi-jar bundles. Three jars for $59.99 or five for $89.99 with free shipping is the best deal per jar from a store that will take the product back.

Buy from the brand store if you only want one jar, you're confident you'll keep it, and the $10 saving matters more than returns. That's where the brand store clearly wins on price. Just know that sale items are final and the return window is 12 days from your order date, unopened only.

Buy from a marketplace only if the listing names PurelyWHITE DELUXE as the seller or brand and you're comfortable with that marketplace's returns.

Still deciding whether the powder is worth it at all? Our Purely White Deluxe review verdict weighs the results, the sensitivity question and the price against strips.

Disclosure: TopCrate earns a commission if you buy Purely White Deluxe through our link to the offer page, at no extra cost to you. We don't earn anything from the brand store or marketplaces, and that's the only way we're paid for this page.